VML @ 2025
Anglicare WA.

Being homeless
is hard work.
The cost of living and housing crisis is pushing more people into homelessness, but many still see this life situation through a stereotypical lens. Our insight was simple: no one works harder than the homeless. Just getting through each day takes everything. To bring this to life, we took real experiences of homelessness, added them onto résumés — the symbol of work experience — and turned them into ads. Each résumé listed the daily grind of homelessness, reframing survival as full-time work and calling for donations to Anglicare WA.
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